Melcochita is the stage name of Pablo Villanueva, a Peruvian comedian and sonero known for decades on Peruvian television and for his loud, rapid comic delivery. His shouted imbécil became one of his signature catchphrases and later circulated far beyond television as a short audio clip in Peru and across Spanish-speaking social media. Shared as a meme imbecil reaction and as a WhatsApp voice-style joke, it survives because a single word, delivered with that unmistakable voice, can sum up disbelief at almost any foolish act.