The chant comes from 'Dochter van de Groenteboer', the Dutch-language party song by the duo Gebroeders Ko featuring singer Gerard Joling. Gebroeders Ko built a career on rowdy, singalong carnival-style hits, and this track leans fully into the joke: a greengrocer loudly advertising his melons until the word becomes the whole chorus. The hook's blunt repetition made it a natural meme, and the two-second 'meloenen' chant now circulates on soundboards and in short videos as a punchline for anything melon, market or innuendo related.