The clip circulates online as a staple reaction sound in meme edits and short-form videos, where a chorus of impressed voices does the reacting so the creator does not have to explain the joke. It fits alongside other exaggerated responses such as the Oh My God Meme and the scream meme, and it spread because the rising oooh is instantly recognisable even without context. Editors reuse it for reveals, fails and plot twists, keeping it popular as a quick shorthand for collective amazement in fast-paced meme humour.