This phrase is widely used online as a French meme reaction for not caring about a situation. The sound circulates in short edits, reposts, and chat-based joke videos, often paired with abrupt cuts or deadpan visuals. It stays popular because the wording is blunt, the delivery is instantly readable, and the joke works even for viewers who only understand the attitude. In meme culture, it fills a similar role to reaction drops such as vine boom, but with a more verbal and sarcastic punch.