Put it at the end of a Messi highlight as the final reaction, then follow it with Bruh for a deadpan response or Emotional Damage when the joke is about a missed chance. Keep it as the last sound in the sequence so the name call stays the payoff.
About this sound
This short clip, just under five seconds long, has Lionel Messi saying his own name in a bleating, sheep-like voice, stretching the word into a farmyard call instead of a normal introduction. It feels silly, unexpected and deliberately absurd, the kind of sound that makes a football chat laugh because the world's most famous player suddenly sounds like livestock.