The clip is tied to Dai Dai, the Shakira and Burna Boy track released for the 2026 FIFA World Cup build-up, where Messi remains the tournament's biggest draw for many fans. Short chants naming a star player spread quickly on soundboards and short video apps because they work without context, pairing easily with crowd cheering and goal replays. This one caught on as a ready-made declaration of support, shared in the run-up to matches, in fan edits, and after line-up announcements, and it stays popular because Messi storylines renew with every international window.