Metro TV is an Indonesian 24-hour news channel launched in 2000, and like every Indonesian broadcaster it runs brief sponsor bumpers before and after programs, where an announcer states the program is 'didukung oleh' — supported by — the named sponsor. This particular clip captures that announcer moment, a piece of audio so familiar to Indonesian TV viewers that it became a meme on its own. Creators now drop it to give anything, from a snack to a silly idea, the full prestige of a televised sponsorship announcement.