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MGM Kids On Demand Logo

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The 2004 MGM Kids On Demand logo sting, a short ident built around the studio's classic lion roar. Creators use it as a retro bumper for nostalgic kids' edits.

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About this sound

The 2004 MGM Kids On Demand logo sting, a short ident built around the studio's classic lion roar. Creators use it as a retro bumper for nostalgic kids' edits.

This five-second clip captures the MGM Kids On Demand channel ident from 2004, opening with the familiar Metro-Goldwyn-Mayer lion roar before a bright, polished jingle takes over. The roar is bold and theatrical, instantly signalling classic Hollywood, while the playful musical flourish underneath gives it a cheerful children's-television feel. Hearing it triggers a rush of early-2000s nostalgia for viewers who grew up with on-demand kids' programming. It works as a tiny time capsule: grand and cinematic for a moment, then warm and inviting, setting up the promise of cartoons and family movies to follow.

Pro tip

Drop it at the very start of a retro-themed video so the lion roar works as a cold open, then hard-cut to your content on the jingle's final beat. Avoid looping it, since the roar loses its punch on repeat.

How people use it

Opening a nostalgic 2000s kids' show compilation video.
Faking a vintage TV channel ident in parody skits.
Introducing a cartoon marathon stream with retro flair.
Meme edits that cut from grandeur to silly content.

More information

The MGM lion roar is one of the most recognisable sounds in cinema, fronting Metro-Goldwyn-Mayer pictures since the silent era with mascot Leo the Lion. When the studio launched its MGM Kids On Demand service, the classic roar was reworked into a short, cheerful channel ident dated 2004, pairing the famous growl with a bright jingle aimed at young viewers. Logo enthusiasts later ripped the ident into online soundboards and nostalgia compilations, where it survives as a five-second burst of early-2000s children's television branding alongside other classic TV stings such as the famous DUN DUN.

FAQ

What is the MGM Kids On Demand logo sound?

It is the five-second channel ident for MGM Kids On Demand, dated 2004. It opens with the classic MGM lion roar and finishes with a bright, cheerful jingle created to introduce the studio's on-demand children's programming.

Where does the MGM lion roar come from?

The roar belongs to Leo the Lion, the mascot of Metro-Goldwyn-Mayer, and has opened the studio's films since the 1920s. It is one of the most recognisable sounds in cinema history.

How do creators use this sound in videos?

Editors drop it at the start of retro compilations, cartoon marathons and parody channel idents to trigger early-2000s nostalgia. The grand lion roar followed by a playful jingle makes a strong cold open before sillier content.