Michael Cole has been a lead commentator for WWE since the late 1990s, and his excited calls became part of how big wrestling moments are remembered by fans. His oh my god exclamation is one of his most clipped reactions, shared outside broadcasts as a standalone meme sound. Editors lift the short shout from commentary and place it over sports, gaming and real life clips where something unexpected happens. It stays popular because the delivery is genuine and over the top at once, instantly signalling shock without needing any context from the original match.