Minecon was Mojang's official Minecraft convention, and the 2016 event kept the fandom tradition of parody songs and playful Notch jokes alive. Notch, real name Markus Persson, created Minecraft before selling Mojang to Microsoft in 2014, which made him an easy target for affectionate roasting. Clips of the insult rap circulated as a standalone meme sound, often paired in edits with the Minecraft Damage sound and other game effects. Its short length and specific item references keep it circulating in Minecraft edits long after the convention itself.