Minecraft was first released to the public in 2009 by Swedish developer Markus Persson, and this grunt was the player damage sound in those early builds. As the game exploded on YouTube through lets plays and machinima, players heard the sound hundreds of times per session and began recognising it outside the game. Later updates replaced the vocal hurt noise with softer thuds, which turned the original into a nostalgic marker for old school players. It now circulates on soundboards and in edits as a shorthand for taking a hit.