This sound comes from Minecraft, the block-building sandbox game in which the player character takes damage from falls, mobs and other hazards. The older hurt grunt became widely recognised as players recorded gameplay, shared clips and built memes around deaths and failed builds during the game's rise in popularity. It later spread beyond gaming videos into short-form edits, reaction videos and streams, where a single second of audio can signal damage without any explanation. Its staying power comes from that shared recognition: millions of players have heard it while playing, so it still works as shorthand for getting hit.