The hitmarker was introduced as visual and audio feedback in Call of Duty shooters, confirming a shot connected without a kill. It became a meme during the early 2010s MLG montage parody era on YouTube, alongside the MLG air horn and quickscope edits. Creators copied the tick and white X overlay onto non-gaming videos, so any successful action read as a hit. The joke survived the parody trend because the sound is instantly recognised by shooter players and works as universal punctuation for accuracy, luck or perfect timing.