The clip is credited to James Pumphrey and is closely associated with Donut Media's car videos, where the playful, baby-talk version of 'more power, baby' fits a light-hearted take on horsepower culture. As short car edits, reaction clips and meme soundboards reused the one-second shout, it became a quick shorthand for any moment a vehicle gains speed, power or attitude. Its brevity helps it travel: it needs no setup, works over almost any engine sound, and still lands as an instantly recognisable burst of car-enthusiast excitement.