BAAM was released by MOMOLAND in June 2018 as the title track of their fourth EP Fun to the World. The South Korean girl group had broken through earlier that year with BBoom BBoom, and BAAM reused a similar formula of brass hooks, chant vocals and easy point choreography built for short clips. The chorus dance spread widely on video platforms and in fan edits, which helped turn the hook into a reusable sound for entrances, reveals and comic dance moments long after the original promotion ended.