François Hollande delivered the line during his presidential campaign speech at Le Bourget on January 22, 2012. In the full passage, he identified the world of finance as his principal adversary, and the statement became one of the most remembered quotations of his campaign. Hollande went on to win the 2012 French presidential election. The excerpt later circulated independently in political compilations, parody edits, and social media posts, where its solemn delivery works especially well against jokes about prices, banking, wealth, and unmet political expectations.