Rod Sullivan is the central villain of the Ice Scream horror game series, an ice cream vendor who lures children into his van and freezes them. Players encounter him across the neighbourhood-based games as they solve puzzles and try to rescue his captives, which has made his voice one of the most recognisable parts of the series. Short clips of his dialogue are widely shared by fans and reused in gameplay videos, horror edits and memes that play on the contrast between his cheerful job and his sinister intentions.