Chino Kafū is the quiet young barista from Is the Order a Rabbit, the slice of life manga by Koi that was adapted into an anime series in 2014. Moshi moshi has long been the casual Japanese telephone greeting, and Chino's version became popular in anime soundboards because of her distinctive soft voice. Fans clipped the line for greetings, edits and streams, where it sits alongside other short anime voice memes like tuturu. Its brevity and instant recognisability have kept it in regular use for hellos online.