This sound is tied to the Mr Incredible Becoming Uncanny meme format, which spread widely through short-form video edits and image slideshows in the early 2020s. The format uses stills of Mr. Incredible from The Incredibles while the tone becomes more unsettling step by step. Creators kept reusing this audio because it instantly communicates a darker phase in the joke without needing explanation. It remains popular in reaction edits, meme compilations, and iceberg-style videos where each reveal feels more uncomfortable than the last.