The format comes from the Mr Incredible becoming uncanny meme, a series of online edits that take Pixar's cheerful superhero from The Incredibles and show him in increasingly distorted, unsettling versions across numbered phases. Shared widely on TikTok and YouTube, each phase pairs a darker image with a more ominous sound, turning a familiar children's character into a shorthand for something going wrong. Later phases, like this one, are especially popular because viewers recognise the escalation instantly, even in a clip lasting only a few seconds.