Place it near the end of a phase progression, after a meme sound and before a reaction sound, so the shift lands as the climax. Follow it with Emotional Damage for the fallout, or a Scream Meme when the reveal needs a louder payoff.
About this sound
This 9.5-second clip captures a later stage of the Mr Incredible becoming uncanny meme, where the familiar hero is pushed further into a warped, unsettling version of himself. The mood turns tense and uneasy, with the joke landing in how far the transformation has gone. It is made for a slow, uncomfortable reveal rather than a quick punchline.