Mr Incredible Becoming Uncanny grew from edits of Bob Parr, Mr Incredible from Pixar's The Incredibles from 2004, whose face was progressively distorted across numbered phases. The format spread on Reddit and YouTube in late 2021 and early 2022, with each higher phase paired to darker music to signal deeper dread. Phase 14 sits deep in the uncanny end of the sequence. Creators still use the template for ranking fears, phobias and disturbing facts, because the familiar hero becoming unrecognisable makes the escalation instantly readable.