The format comes from online video edits based on Mr Incredible, the hero of Pixar's The Incredibles, in which his familiar smiling face is redrawn in increasingly distorted and unsettling phases. Each new phase raised the stakes, and later phases like this one became shorthand for a situation getting seriously wrong. Shared widely as short clips and sound edits, the meme stuck because it turns a trusted childhood character into something eerie without needing dialogue, making it easy to reuse for horror-themed jokes, cursed edits and dramatic reveals.
About this sound
The eerie audio from phase 16 of the Mr Incredible becoming uncanny meme, where the Pixar hero's face turns deeply distorted and unsettling for dramatic edits.
This clip captures the unsettling mood of the later stages of the Mr Incredible becoming uncanny meme, when the familiar Pixar hero has twisted into a dark, hollow-eyed version of himself. The audio is slow, low and ominous, building a creeping sense of dread rather than a sudden jump scare. It feels like something familiar has gone wrong, which is exactly why creators use it to signal that a situation is spiralling. Played over a normal scene, it instantly makes the moment feel tense, absurd and slightly disturbing, turning an ordinary edit into a descent into uncanny territory.