Mr Incredible is the hero of Pixar's The Incredibles, and the Becoming Uncanny format turns his familiar face into a series of increasingly distorted images. Creators on TikTok and YouTube built the joke in phases, each one darker and more warped than the last, pairing the images with music that decays along with them. Phase 18 sits near the darkest end of that progression, which is why editors use it for a final, unsettling reveal rather than an early joke. The format has stayed popular because the slow escalation is easy to recognise and easy to adapt to any situation.