Muharrem Ince rose to national prominence as a longtime Republican People's Party deputy and became its presidential candidate in Turkey's 2018 election, known for lively rallies and direct speeches. After leaving the party, he founded the Homeland Party in 2021 and remained a frequent figure in election coverage and social media discussion. Short clips of his voice circulate on Turkish soundboards and messaging apps, clipped from interviews and campaign moments, and are reused during election seasons when political memes and parody edits spike in popularity.