My Marmalade, also known by its Russian title “Мой мармеладный,” is a song by Russian singer Katya Lel released in 2004. The track found a new international audience through short-form videos in 2023, nearly two decades after its original release. Creators embraced the distinctive Russian-language chorus for fashion edits, lip-sync performances, makeup transformations, and humorous attempts at the lyrics. Its renewed popularity comes from a recognizable hook, brisk pop production, and a theatrical vocal style that remains effective even for listeners who do not understand Russian.
About this sound
A catchy clip from Katya Lel's Russian pop song My Marmalade, revived as a TikTok trend for lip-syncs, fashion edits, and playful transformations.
This clip features the infectious hook from My Marmalade, a Russian pop song performed by Katya Lel. Its bright electronic beat, teasing vocal delivery, and instantly repeatable melody give videos a playful, glamorous energy. Although the lyrics are in Russian, the vocal phrasing is memorable enough to work across languages. The excerpt became especially suited to short-form edits, where its rhythmic shifts can underline an outfit reveal, confident pose, dramatic entrance, or deliberately exaggerated lip-sync. Its sound balances early-2000s pop nostalgia with the fast, stylized presentation of modern social media.
