My Melody is a Sanrio character who stars alongside Kuromi in the anime Onegai My Melody, first broadcast in Japan in 2005. The series follows her gentle, earnest personality clashing with more mischievous characters, which makes her distressed reactions especially memorable. Short clips of her cries circulated on soundboards and in fan edits, where the yaaan sound became a shorthand for a cute character being overwhelmed. Renewed interest in the pairing through the Netflix series My Melody and Kuromi has kept the clip in regular use for reaction videos.