M3GAN is a science fiction horror film released in theatres in January 2023, centred on a lifelike AI doll that becomes dangerously overprotective. The character went viral before release thanks to trailers and a dance scene shared widely on TikTok, turning her blank stare and sweet voice into a meme shorthand for creepy technology. Short reaction clips named after the film spread on soundboards for the same reason, giving creators a quick way to signal fear, fascination and comic unease whenever toys, robots or AI behave a little too human.