The Xbox One, released by Microsoft in 2013, used a short power-on chime as part of its boot sequence, so players heard it every time they started a gaming session. As the console sold millions of units around the world, the sound became closely linked in players' minds with that generation of gaming. It later spread beyond the living room through soundboard sites, meme edits and YouTube intros, where creators reuse it as a quick shorthand for Xbox gaming. It remains popular today mainly because it is instantly recognisable and evokes nostalgia for the Xbox One era.