The phrase translates directly from Russian as start of the round, and the clip circulates online as a short announcement sound rather than a line tied to a widely documented film, game or broadcast. Its appeal is practical: the wording is instantly clear to Russian-speaking viewers and easy to recognise as a beginning cue even for listeners who do not speak the language. Gaming editors, streamers and challenge creators reuse it to divide longer videos into rounds, giving matches a repeatable structure that feels official without needing commentary or subtitles.