The phrase is associated with The Critical Drinker, a YouTube critic known for dry, sarcastic commentary on films and television. His laid-back delivery turned a throwaway reassurance into a recognisable catchphrase among his audience, and the short clip later circulated as a standalone soundboard sound. Online creators adopted it as shorthand for false confidence, especially in edits where someone ignores an obvious warning. Its appeal has lasted because the line works without context: the tone alone tells the viewer that everything is about to go wrong.