The phrases are common Russian swear words used to tell someone to go away in the harshest possible way, and clips of people shouting them have circulated in Slavic meme culture for years. This recording spread as a standalone reaction sound on soundboards and in short form video edits, detached from any single known source. Its appeal does not depend on understanding the language, which helped it cross into international meme use alongside other loud outburst sounds like the scream meme.