Nakiri Ayame is a Japanese VTuber with Hololive, and AyaGuh became one of her most recognisable vocal quirks among fans who clip her streams. The sound comes from a morning stream moment highlighted in fan edits, where her odd habit turned into a short, repeatable laugh that viewers began quoting back to her. It spread through Hololive fan communities, short-form videos and meme edits, where it functions as shorthand for Ayame herself. Because it is short, distinctive and instantly tied to her personality, it remains popular in VTuber compilations and reaction content.