“Nani?!” became widely recognizable online through anime fandom, where Japanese reaction lines were clipped, remixed and shared in short meme edits. The word simply means “what?”, but its dramatic delivery made it ideal for reaction humor on YouTube, TikTok and Discord. Even when the exact source clip is unclear, the sound survives because viewers instantly understand the emotion: confusion, disbelief and a slightly shocking turn. It often appears alongside other exaggerated reaction sounds in fast-cut meme videos.