The clip comes from a Tekken 7 session by Brazilian creator Smzinho, whose rage moments are widely clipped by Portuguese speaking gaming communities. The line não é assim também não became a reusable reaction because it captures that exact moment when a player feels the match has turned unfair. Shared as a short soundboard clip and in edited videos, it moved beyond Tekken into general meme use for calling out exaggeration, bad luck or dramatic complaints, especially among Brazilian players who recognise Smzinho's style instantly.