The phrase não era socialismo comes from a long running political debate in Portuguese speaking social media, especially in Brazil, around socialism and its real world results. Whenever an example is criticised, defenders are often quoted as saying it was not real socialism, and opponents turned that defence into a recurring joke. Short voice clips of the line spread through meme pages, comment sections and messaging apps as a ready made rebuttal. It remains popular because it sums up a whole argument in three words and works without any extra context.