The peacock became NBC's symbol in 1956, created to promote color television, and announcer Mel Brandt voiced the well known living color introduction used on color broadcasts in the late 1950s and 1960s. Decades later the clip resurfaced in meme edits, where creators pitch and stretch the final word into a zombie like wail, giving this undead version its name. Like the Law and Order DUN DUN, it survives because a few seconds of television branding are instantly recognisable and easy to repurpose as a punchline.