SNK launched Neo Geo in 1990 as both an arcade system and an expensive home console that promised arcade-perfect games at home. Its bold startup presentation, including the memorable logo jingle, became closely tied to titles such as Metal Slug, The King of Fighters and Samurai Shodown. As retro gaming grew online, clips of the startup sound spread through retro gaming videos, forums and soundboards. It remains popular today because it instantly evokes the era when arcade cabinets set the standard for home gaming.