D.Va, the former professional gamer turned mech pilot in Blizzard's team shooter Overwatch, first released in 2016, shouts this line when she activates her Self-Destruct ultimate. Voiced by Charlet Chung, the phrase became one of the game's most quoted calls, instantly signalling that her mech is about to explode. Clips of the line spread through Overwatch montages, streams and short-form videos, where players reuse it far beyond the game itself. It endures because it is short, cocky and unmistakable, even for viewers who have never played Overwatch.