"Never Gonna Give You Up" is a 1987 song by Rick Astley that became the center of the Rickroll meme in the mid-2000s. Online, people would disguise a link and then redirect viewers to the music video, turning the chorus into a punchline. The prank spread across forums, video platforms and social media, and the song stayed popular because almost everyone recognizes it within seconds. That instant recognition is why short clips of it still work so well in modern meme edits.