“Never Gonna Give You Up” was released by English singer Rick Astley in 1987 and was written and produced by Stock Aitken Waterman. The song became a major international pop hit, but gained a second cultural life through rickrolling. Popularized online during the 2000s, the prank disguises a link or promised piece of content before redirecting viewers to the song’s music video. The joke remains widely understood because the opening music, Astley’s voice, and the unexpected switch are recognizable within seconds.