This sound is widely used online as a short reaction clip rather than for a single confirmed source. The stretched delivery of 'what the hell' spread through meme edits, reposted audios and short-form videos, where creators use it to underline confusion or disbelief. It stays popular because the phrase is simple, instantly recognizable and easy to drop into many formats, much like bruh or the louder oh hell nah style of reaction audio. The exaggerated pronunciation also makes it memorable in loops and remix edits.