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NEW ALBUM kendrick mustard

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Kendrick Lamar shouting Mustard from tv off on his GNX album, the viral producer tag turned into a loud meme scream used for sudden reveals and jokes.

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About this sound

Kendrick Lamar shouting Mustard from tv off on his GNX album, the viral producer tag turned into a loud meme scream used for sudden reveals and jokes.

This is Kendrick Lamar suddenly screaming the name Mustard in the middle of tv off, stretched out and shouted at full volume. The delivery is abrupt and over the top, dropping in after a calmer beat switch and turning a simple producer credit into a punchline. It sounds raw, distorted by its intensity, and impossible to ignore. Listeners treat it as an instant jolt of energy, funny because of how serious and explosive the yell is compared to everything around it, which is why the clip works alone without the rest of the song.

Pro tip

Cut straight to the scream with no buildup and let it hit on a reveal, text pop, or zoom in. Keep the original volume loud, add a quick shake or freeze frame, and do not loop it or bury it under music.

How people use it

Drop it when a friend makes a dramatic entrance.
Use it to punctuate an unexpected food or mustard reveal.
Add it over reaction clips for an exaggerated celebration moment.
Play it as a loud sting after a punchline lands.

More information

The clip comes from tv off on Kendrick Lamar's 2024 album GNX, where he shouts out producer Mustard, who worked on the track. The exaggerated yell was quickly isolated by fans and spread across TikTok, Reels and edits in late 2024 as a standalone meme sound. Its appeal is the contrast between a serious rap performance and a single word delivered like a battle cry, making it reusable for reveals, sports edits and jokes far beyond hip hop fans.

FAQ

What is the Kendrick Mustard sound?

It is Kendrick Lamar shouting the name of producer Mustard on the song tv off. The word is stretched out and yelled loudly, which turned a brief producer shoutout into a short, shareable meme clip used on its own.

Where is the Mustard scream from?

The scream comes from tv off, a track on Kendrick Lamar's surprise 2024 album GNX. Mustard produced on the album, and Kendrick's sudden shoutout during the song became the part fans clipped and shared most widely online.

Why do people use the Mustard sound in edits?

Creators use it because the yell is instantly recognisable and funnier out of context. Placed over a reveal, entrance or punchline, the loud single word adds sudden energy and signals the joke without needing the full song underneath.