New Soul was released by Yael Naim in 2007 and became an international hit in 2008 after Apple featured it in the MacBook Air launch advertisement. The exposure pushed the song into charts across Europe and the United States and introduced its la la la chorus to a wide audience. Online, the excerpt kept circulating as a shorthand for innocence, beginnings and gentle optimism, later finding new life in short form edits and nostalgic montages where its familiar piano and vocal hook are recognised within seconds.