The phrase comes from Ukrainian President Volodymyr Zelensky during a public working meeting in 2019, when he ordered a local official to leave the room. The moment was broadcast and quickly clipped online, where the short Ukrainian line spread as a reaction sound across social media and messaging apps. Its blunt wording and serious delivery made it easy to reuse out of context, and it remains popular in Ukrainian and Russian speaking meme culture as a humorous way to dismiss someone.