Adam is a main antagonist in Hazbin Hotel, the adult animated musical series created by Vivienne Medrano. After a popular pilot on YouTube in 2019, the full series premiered on Prime Video in 2024, with Alex Brightman voicing Adam, the first human soul and leader of Heaven's Exorcists. His arrogant greeting clips spread quickly through edits, memes and soundboards because fans use his smug delivery to sum up fake friendliness. The line remains popular as a standalone reaction separate from the episode.