Nick Jr is Nickelodeon's preschool television brand, and between 2012 and 2018 its curriculum boards appeared in broadcasts to outline the educational goals behind a programme. The boards were aimed mainly at parents and carers, translating play based stories into skills such as problem solving, early maths and social development. Clips and recordings later circulated on video and soundboard sites, where the board became shorthand for that specific era of the channel. Viewers now reuse it less as guidance and more as a recognisable nostalgia marker.