The line comes from Avengers: Endgame (2019), where Tony Stark, played by Robert Downey Jr., repeats his famous declaration before snapping Thanos and his army away. It deliberately echoes the ending of Iron Man (2008), where Stark first revealed his identity to the press instead of reading the cover story. Clips of the Endgame moment spread quickly through trailers, tributes and meme edits, and the phrase became a reusable punchline for anyone announcing themselves with total confidence, whether the stakes are heroic or deliberately trivial.