Nobita Nobi is the lazy, unlucky schoolboy at the centre of Doraemon, the Japanese manga created by Fujiko F. Fujio in 1969 and later adapted into long running anime series and films. Much of the comedy comes from Nobita running to the robot cat Doraemon for a gadget to fix his problems. Short voice clips of his complaining and crying have circulated on soundboards and in fan edits, where they are reused as a shorthand for childish panic, pleading and exaggerated disappointment in everyday situations online today.