Pizza Tower is a fast-paced indie platformer released in 2023, centred on Peppino Spaghetti and his chaotic run through the tower, with The Noise appearing as his playful rival. Short clips from the game spread quickly through gameplay videos, streams and meme edits, where its exaggerated cartoon style made individual sounds easy to lift and reuse. This Noise clip has stayed popular because it is instantly recognisable to fans, short enough to drop into almost any edit, and carries the game's frantic humour without needing any context from the story.